Since Key Club is the largest high school service organization in the world, one important way we can let others know about Key Club is by communicating “our look” to others. That is, by using the same design elements—things like fonts, colors, logos, and symbols to express who we are. Keeping our look consistent enables others to see Key Club in the way we do—whether they’re in Colorado or Costa Rica. And it helps us create buzz about the great work Key Club is doing to serve others and developing tomorrow’s leaders.