Since Key Club is the largest high school service organization in the world, one important way we can let others know about Key Club is by communicating “our look” to others. That is, by using the same design elements—things like fonts, colors, logos, and symbols to express who we are. Keeping our look consistent enables others to see Key Club in the way we do—whether they’re in Colorado or Costa Rica. And it helps us create buzz about the great work Key Club is doing to serve others and developing tomorrow’s leaders.

Graphic Standards Manual

What does Key Club look like? Find out by downloading the key club brand guide. Learn what newsletters, postcards, or any other Key Club materials need to contain to have the official Key Club look. You can also learn how to use the tools provided on the website to create pieces that are easily recognizable to your club members as Key Club materials. Click here for more information.

Design Elements

If you need to pull together a quick newsletter, postcard, or any other Key Club materials, you'll find elements you can use in your design here. Or if you just want to drop your content into an already designed piece, Key Club has you covered. Click here for more information.

Logos and Wordmarks

Need the Key Club logo or wordmark? Remember, use EPS formats for graphic design users or print vendors, JPG fomats for general use, GIF formats for Web use and TIF format for print use such as club-produced marketing material. Click here for more information.

News Releases

Has your club done something great that you need to share with your local media? Use one of our customizable templates to create a news release for your club. Click here for more information.

Image Library

Click here for more information.

New Marketing Tools

Ready to give your Key Club materials a makeover? Check out the new tools flyer to get an overview of the new tools that are now available:

  • New scribble pencil and key illustrations
  • Two newsletter templates you can customize
  • Two recruitment posters
  • A set of 23 “doodle” graphics you can add to any publication
  • Updated Key Club color guide

Click here for more information.